Hi there, I’m Drew.
About Me pages always crack me up because they’re usually written in the 3rd person, while we all know that–more often than not–the website/business owner wrote the page themselves.
Drew tried to sound smart by writing about himself in the 3rd person, but got bored because it sounds kinda dumb… so he’s gonna write like a normal person in *gasp* the first person. Like he’d write to a friend.
Because… you’re kind of my friend, in a weird way. I probably don’t know you (yet!), but I’d like to think that if you’ve taken the time to click through to get to this, you’re at least slightly interested in me… and that makes me want to be interested in you. In a strictly platonic way, don’t get any ideas.
Anyways, I guess I should give you a quick overview about me, though I’m more interested in hearing about you… so let’s get my info out of the way.
I’m 27. I live in beautiful San Marcos, TX, with my girlfriend (soon to be wife, fingers crossed), Candace.
We have two dogs, a Lab/Rottweiler mix named Goliath and an adorable Pomeranian name Precious (both apt names, I think).
But that’s probably not what you’re interested in, so I’ll move on to things that will likely be more interesting to you, such as “Who is this guy, and why should I pay attention to anything he says?”
Fair questions. I may NOT be who you’re looking for.
I have no intention of helping you “get rich quick.” Just because you have a website, it doesn’t mean you can make money with the click of the mouse (despite what many people may try to tell you).
In 2007, when I first got started, I believed that was true. In 2008 I still believed it. I made a little bit of money, and it felt amazing. But it was not sustainable, these silly plans and tools many try to hawk are often shortcuts that don’t last. It’s like building your business like a house of cards–don’t be shocked when you watch it come crashing down.
I slowly learned the hard way that time should be invested in activities that build your overall business, not jumping from one shiny object (or method, whatever) to the next.
To build and grow your online business, whether you sell info products, local services, or eCommerce products that are available world-wide, you have to put in work. Lots of work. More than most people would care to do.
If you aren’t commited to doing everything it takes to succeed with digital marketing, I can’t help you. I won’t sell you shortcuts. They may work for a few weeks… heck, they may work for a few months. But eventually, you’ll be back at square one, and your business won’t be any better for it.
If that’s not what you want to hear, I don’t blame you. But I can’t help you, so you should probably leave now.
Are you still here? Great! Let me try to scare you off some more.
If you aren’t committed to developing an online presence through advertising, I won’t be very helpful to you.
There are plenty of ways to get “free” traffic online, and I encourage you to explore these. However, “free” traffic likely won’t last in the long run. Truly sustainable digital marketing endeavors are powered by paid marketing.
You need to be willing to spend money to generate leads and sales. It’s scalable, it’s reliable, and it flat out works. If you’re hoping to spend a few hours per week writing new blog posts in the hopes you’ll start ranking and generating a few leads and sales, more power to you.
These free methods should supplement, and be powered by, your paid marketing efforts. If they aren’t you’re going to be disappointed as you continue sinking money from your own coffers into ventures that may, one day, provide some type of ROI.
Time to check again: are you still reading? If so, awesome! Let’s try one more time.
If you want a push-button solution, I’m not your guy.
I could help you, but I won’t. Sorry.
If you tell me you want the easy way, what I hear is “I’m not interested in having my business grow and thrive in the long run.” If you’re looking for the next shiny object, the next “maybe this will work for a few months” then we can’t have a relationship. I’m sorry, but I’ll have to break up with you before we even get started.
Digital marketing is tough. It can be amazing. It can generate leads and sales while you’re on a 2-week vacation in Playa del Carmen. But you can’t just decide “I want my business to be successful online” and wish it into being (I don’t care how many times you’ve read The Secret).
It takes hard work. It takes a LOT of hard work. And you have to KEEP working at it to sustain it.
Alright, I’ve probably lost 99% of those who stumbled across this page.
For the rest of you, YOU’RE who I want to talk to.
Here’s what I bring to the table.
Useful strategies that you can implement right now… and some unabashedly direct sales pitches.
I make money selling stuff. I can make money helping you sell stuff. But I’m also going to make money by selling you stuff that helps you sell stuff, and I’m not going to beat around the bush & pretend otherwise.
That doesn’t mean I don’t want to give you helpful, FREE information that can help you grow your business.
Quite the opposite, in fact. I want to provide you with useful information and techniques you can use. And if you’re motivated enough to actually try them and see results, I want you to consider buying some more of my more advanced information, or hiring me on as a consultant so I can develop customized plans that take your business to the next level.
Crazy, right? Who would have thought that simply helping people for free would encourage those same people to gladly pay for services to help them further?
Now, the next question is: How can I prove myself to you?
Pretty easy, actually. Just check out some of the free information on this site. Maybe opt-in for some of my reports. Try some of my software.
If you enjoy what I offer, you’ll probably like my paid information and/or my consulting. If you don’t enjoy it, you probably won’t.
Easy enough, right? No pressure, and I won’t be offended if you don’t find the information I present actionable and useful. It’s not for everyone. Very few things are truly “one-size-fits-all,” and that’s especially true when it comes to marketing (digital or otherwise).
I do like to think that my tactics fall under the “one-size-fits-most” category, however, and I’m hoping that what I provide will be valuable for you and your business.
Here are a few things I can do for you:
I can help you provide valuable information to potential buyers and clients to get them warmed up to you for a sale.
I can help you implement & improve your sales funnels so you can convert more leads into buyers & loyal customers.
I can help you tap into new marketing opportunities and speak to your ideal clients to maximize your ROI per campaign (and I can even help you identify your ideal customers if you haven’t already).
So where do we go from here?
Browse through my site a bit. Check out topics that interest you most.
If you don’t get much traffic to your website & offers, check out the traffic generation section.
If you’re getting traffic, but aren’t seeing many conversions, check out the Conversion Rate Optimization section.
If you’re seeing decent conversion rates, but lose your customers once the transaction is complete, check out the Customer Lifetime Value Optimization section.
If you find that content useful, consider checking out my free checklists, cheat-sheets, and courses.
If you find those valuable, consider buying some of my premium content. Or consider giving me a call to discuss how I can specifically help you. I’m pretty booked these days, but I can always make time for clients who are the right fit.
Thanks for toughing it out this far… let’s make some money!