No matter what type of website you run, if it doesn’t convert visitors into leads & paying customers, you’re leaving money on the table. Without an intimate understanding of how your site is performing, you can’t know what needs to be tweaked and improved.
Conversion Rate Optimization is the art of analyzing your visitors & their behaviors, then systematically determining how to get more of them to respond to your offers. There are a number of ways to achieve this, but it all boils down to tracking, testing & analyzing.
Without proper tracking, it’s difficult to determine how well your site is currently converting visitors into leads and sales. If you don’t know your current conversion rates, you don’t have a baseline to test against. I can help ensure you have proper tracking set up with both free & paid tools.
Once you know how well your current website and landing pages are converting, it’s possible to begin split testing different offers, copy, layouts, etc. to figure out how to maximize your conversion rates. Higher conversion rates mean more leads and sales from the same number of visitors.
After running new tests, it’s important to compare their results versus your baseline results. I can help you analyze the results of these tests to determine which tweaks are working best. Then these new higher-converting factors become the new baseline to run further tests against.
Of course, there’s more to the story than just testing and tracking. Visitors will be coming to your site at different stages along their path. Some are merely looking for information, while others are looking to purchase a product or item similar to what you offer. Your site needs to be built to capitalize on visitors no matter what stage they’re at. The best way to do this is to build & nurture relationships with your visitors.
I can help craft a strategy for your business that captures cold traffic, hot traffic, and everything in between. Cold traffic consists of people who have never heard of your business, while hot traffic consists of people who are ready to buy if the offer is right. Warm traffic consists of people who may be familiar with your brand, but may not have an intentions of making any big purchases from you at the time they’re on your site.
services we offer:
We’ll ensure Google Analytics, the Facebook Pixel & any heatmap tracking scripts are installed & working on your site.
We’ll look at your existing campaigns and see which are converting so we can trim the fat and prepare to scale.
We’ll take the campaigns that are working the best and scale them so you can gain more leads & sales faster.
Once we’ve optimized the current round of campaigns we’ll start again to continue scaling & growing.