If you are going to create content that will truly engage your audience in the modern business landscape, you need to create a hiring structure for your company first. The freelance copywriters that you employ will serve as the first contact between your brand message and your customers. You need to make sure these people truly represent what is needed in today’s content creators.
Here is a short guide on how to hire better freelance writers for your marketing strategy.
Are they a specialist in your industry?
First of all, make sure that you are hiring specialists. There is no such thing as a generalist anymore. There are so many freelance copywriters available that you should be able to find a specialist for your industry. These are people who actually have experience in your industry or have written so much about it they can imitate an expert opinion. Asking for examples of prior work and performing a reference check can stop you from accidentally hiring an amateur.
Can they create quality multimedia content?
Content creators need to know how to create multimedia content. You need to know how to create content with video and pictures as well. These short asides help to break up long text, and they also keep younger readers engaged. If you are looking to get involved with Millennials or Generation Z, then you owe it to yourself to find these copywriters instead of traditional text copywriters.
Do they understand your marketing strategy?
You should also make sure to hire writers who understand your particular marketing strategy. As stated before, there is no such thing as a generalist anymore – people understand how to write for a particular type of brand strategy. Look over the past work of a copywriter to make sure that he or she is embodying the voice and perspective that you need. If you need more humorous content, then you will need a copywriter with expertise in that area. If you are dealing with a more technical industry, then you need a copywriter who understands how to properly explain highly technical information to an amateur audience.
Can they meet deadlines?
Finally, you need to hire a copywriter who understands the concept of a deadline. In most cases, you will be creating continuous content so that you can rank in Google, Yahoo, Bing, and independent search engines. To create this kind of a dynamic site, you need writers who are full time and understand how to create content without missing a day. Make sure that you have a true professional who understands that one good day of content is simply not enough.