Are you looking for an effective way to improve your conversion rate? Do you want customers to act today? This article will demonstrate the power of feelings and how to properly leverage your messaging to boost your conversions and improve sales.
Create a Feeling
Regardless of what you’re selling, it is important to remember that people buy based on feeling. Emotions are the main reason consumers choose to buy brand name products. This is because brands have found a way to create an emotional connection with their customer.
Pick a Deadline
People usually act quickly when the feel an issue is important enough. For something to be considered urgent it must be considered important and required now. Business’ can create urgency by making the customer feel like an immediate action must be taken now. Adding words like “now”, “hurry”, and “immediately” to your website content will push people to convert now. You should try and create time limits for customers, deadlines are the perfect way to increase a sense of urgency. Urgency is often mixed with a perceived benefit, like a reduced price or a bonus item.
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Use the Right Colors
Most Marketing Professionals know colors play a huge role in the success of any campaign. In a study conducted by HubSpot, switching to a red button from a green one increased a site’s conversion rate by 21%. It is said that Red, orange, and yellow create a feeling of urgency. Make sure to test which color buttons convert the best for you. Just because one color worked best for one company doesn’t mean it will work well for another. Here’s an overview of how colors can affect conversions.
The following list contains 10 colors and the emotions they can evoke:
- Red = Power or Urgency
- Blue = Trust Worthy
- Pink = Young, Feminine
- Yellow = Commands Attention
- Green = Health, Wealth
- Purple = Royalty and Elegance
- Gold = Royalty, Power and Wealth
- Orange = Fun and Cutting Edge
- Brown = Comfort and Relaxing
- Black = Modern or Traditional
People want what the CAN(T) Have
Scarcity is a feeling that something is short in supply. Like urgency, scarcity compels action and eliminates procrastination. When something begins to run low, people’s desire starts to rise. If your product or service is good enough, properly demonstrating a low supply will create a higher demand.
Create Limits and Display Limitations
If you put a limit on your acceptance rate — any limit — you are creating a sense of scarcity. If you sell product and you have stock this is a legitimate source of scarcity. Groupon is built on scarcity. Each deal lasts a limited time, has limited quantities, and is limited to one purchase per customer. Even if you don’t have a physical stock, you can still have regulations on what you will do and sell.
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Creating urgency and scarcity are great tactics to persuade customers into making a buying decision sooner. Make sure not to use this too often as returning customers may start to ignore your message.
How are you going to implement urgency and scarcity into your content strategy?