Being a marketing specialist is a critical job. Partnering with clients, you help turn their goals into realities. That being said, the marketing industry is filled with people who want to give you gimmicky, outdated, and outright dangerous advice. Sadly, many new and seasoned marketing specialists fall into these traps. It’s understandable to ensure you avoid making mistakes that are costing other marketing specialists, valuable customers. With that in mind, here are some of the biggest mistakes new marketing specialists make.
Using Black Hat SEO Tactics
Take a moment to think of the world of marketing as one that is similar to investing. If you were an investor, you would likely want to place your money in safe investments. Sure, these investments might pay out a little slower, but they’re incredibly reliable. Other investors will bet on risky investments. While these risks might make short-term money, they’re certainly not safe for the future. In the world of SEO, there are white hat and black hat techniques. White hat techniques are far more reliable than black hat SEO techniques. While these techniques might take slightly longer to get results, you’ll never have to worry that any client’s websites get hit with penalties. Black Hat SEO techniques often include using bots or purchasing low-quality backlinks in large amounts. While it might give a client a temporary boost, it’s always going to leave a footprint. Search engines use these footprints to determine the quality of a website. If these search engine bots view your client’s site as low-quality, it’s likely going to suffer a massive rankings drop. In turn, you’ll be the one having to explain why this happened.
Neglecting to Utilize the Power of Social Media
Imagine you’ve designed a great website for your client. Besides, you’ve also made sure that they have glowing reviews. However, you’re still making a crucial mistake by not harnessing the power of social media. Social media continues to remain extremely popular around the world. If you look at Alexa’s Top 500 Websites in the United States, five of them are considered social media websites. Considering that, not creating social media pages likely means that your clients will be missing out on massive amounts of potential traffic.
Not Using Video as a Part of Your Marketing Strategy
If you’re not offering some type of video marketing service to your clients, you’ll definitely want to re-think your decision. Many people think content as only articles on blog, and while that may be a excellent way to do it, you could also be missing out on a number of other great ways to market. Many marketing specialists are helping to create videos for their clients. If you don’t handle video production, it’s likely you know a company that can handle this type of work. Placing videos on your client’s websites can drastically increase this company’s own revenues. In fact, Forbes recently reported that putting videos on landing pages can increase conversions by up to 80%.
Paying for Reviews
For many companies, it’s essential to have positive online reviews. However, it’s critical that you avoid buying reviews. There was a time where this technique slid under the radar. However, paying for reviews now can lead to having depressed clients in the future. Favorite websites for reviews include Google Plus pages, Yelp, Amazon, and many others. Unfortunately for black hat marketers, all of these services have systems put in place to catch and punish those trying to purchase phony reviews.
Poorly Created Content
In the distant past, companies used to be able to get away without having much content. However, this has definitely changed. In the modern times, content is a majorly important part of any company’s marketing strategy. That being said, it’s imperative that clients receive high-quality content. You never want to utilize the work of spinners or bots to create content. At best, it will likely come out awkward and hard to read. Besides, you won’t be the only one to notice this. Search engine bots have gotten better over time at detecting poorly-written content. For instance, Google might penalize a client’s website if it appears that a machine writes the content. Therefore, it’s always advisable to avoid this mistake by hiring qualified writers for any client’s site.
It’s important that you always do your best work, and these mistakes can sabotage you and your company, even if you are trying to make everything work properly. They may seem like good shortcuts, but it is always worth it to put full effort in. If your company needs some extra marketing help, let us help you get the traffic and views that you need.