GIFs aren’t exactly brand new regarding social interactions, but a lot of brands don’t realize just how powerful they can be for marketing purposes. Here are five ways to use GIFs in your marketing strategy.
1. GIFs enhance your message.
When it comes to enhancing your message, GIFs are as good as photos (and sometimes better). Visual content, in general, is an excellent addition to your content strategy, and audiences have a better time of remembering the text that has a visual component. GIFs can help your audience pay attention to and remember your content.
2. GIFs are a lot more cost-effective than video.
Video content is enormous, but brands, particularly startups and small businesses, simply can’t always afford video content. GIFs are an excellent alternative since they’re still moving images, but they come without that hefty price tag. GIFs are also a great way to test out if your audience will respond to video-type content.
3. GIFs mobile-friendly.
Unlike longer videos, GIFs are almost always mobile-friendly because their file size is so small. You can upload them more quickly, making it easy to market your brand on-the-go. Also, you can use them on social networks even if your feeds are going to be viewed via mobile. Some social platforms even have built-in GIF keyboards now, making it all the more convenient to optimize your content.
4. You can tell a story.
Storytelling is a significant component of marketing, and GIFs can help you quickly and efficiently tell a story without requiring a ton of text, a photo slideshow or a lengthy video. With a GIF, you can quickly skim through a story to convey precisely what you want your audience to know.
5. Advertising is more effective.
Consumers are getting savvy when it comes to advertising methods, and brands have to continually surprise their audience if they want to draw attention to their ads. GIFs are a relatively new addition to online and social media ads, and they don’t require a significant time commitment from viewers. Plus, since GIFs tend to be funny or playful, it’s an excellent opportunity to showcase your brand voice and appeal to your audience’s more youthful side.
Overall, GIFs are incredibly easy to consume, and they combine the best of what photos and videos have to offer, two compelling types of content. Try them out in your strategy and track how your audience responds.