The Importance of Good Keyword Research
Effective keyword research lies at the heart of any successful online marketing campaign. Ideally, you should search for keywords that numerous people are using during their searches and at the same time used by a relatively low number of your competitors. Keywords are more than words—they’re a valuable marketing asset. Using google trends keywords for researching your market’s keyword demand allows you to not only learn which terms and phrases to target but also learn more about your customers along the way.
Google Trends Keywords
Google Trends is one of the top and most versatile free tools available for keyword research. Many marketers, webmasters, and other business professionals are using trending keywords to understand their customers better. You can compare up to five search terms or groupings at one time, with up to 25 search terms in each grouping. Try the tool yourself and see search interest on a specific topic or search term over time, where it’s most-searched, or what else people search for relating to it. If you had to use only one tool to select keywords for your marketing campaign, Google Trends should be it.
Available Search Parameters:
- Geolocation: worldwide or any target country.
- Timeframe: from 1 hour to ten years and more (2004 is the first year when data had begun collected).
- Categories: 25 separate categories for researching.
- Google Trends Keyword Sources: Image Search, News Search, Google Shopping, YouTube Search.
Use Google Trends Stories for Keyword Research
Google Trends brings a “story-centric” homepage, where it aggregates data and ranks the most searched for stories. This is by far the most comprehensive trend aggregate. Simply navigate to Google Trends and you’ll see the dashboard with a list of trending stories.
If you click on a trending story you will be shown related articles, interest over time, interest by sub region, trending queries and related topics. If your business relates to any of the topics listed this would be a great opportunity for content creation – posting a piece on a widely trending topic could help drive traffic to your website.
Hot Topics Offer Real Time Marketing Opportunities
Google Trends offers real-time data which allows you to evaluate search trends during different times, days or during major events. By watching rises in search terms, you can quickly determine what topics are grabbing people’s interest and adapt your marketing efforts accordingly.
If you click explore in depth (located beside each topic) you will be shown interest over time, interest by sub region and related topics and queries.
Get Assistance with Local Keyword Research
Most online marketing professionals already know the Google Keyword Planner is made for advertising but falls short when it comes to keyword research for organic traffic. While Google Trends initially only showed large general trends it now contains more accurate data sets and is much more useful for keyword research.
After typing in a term, you can see trends behind the usage of keywords and then drill down further by sub region, metro or even city. This can help you better understand the behavior of searches in the area and the terminology they are using and of course other related topics.
If you’re going to create content that’s optimized, it’s helpful to know what people are searching for. Google Trends keywords show you how popular a search phrase has been, not just today, but over a decade. While website analytics can provide good data for keyword selection, Google Trends can give you excellent information about keywords you might not have considered before. If you haven’t been using this tool for Search Engine Optimization or Keyword Research, you should check it out now.