It’s common for people to do research before purchasing a product or service. Understandably, many people will access the internet in order to do this research. Therefore, it’s vital to ensure your company knows how to handle these reviews. In this post, you’ll learn how to use reviews to boost the image of your brand.
The Importance of Moderating Reviews
There are good and bad practices to follow while moderating reviews. You might find that obtaining reviews take some time. Unfortunately, many companies try to manipulate the system by purchasing positive reviews. While you might have an urge to buy reviews, don’t make this mistake. This used to work for a short while. That being said, it didn’t take long for companies to begin spotting and removing these reviews. In addition, popular review website Yelp will publicly call companies out for purchasing fake reviews. This can cause immense damage to your brand. Instead of buying reviews, respond graciously to the positive ones you already have.
How to Handle Negative Comments
Nearly every business has to deal with negative comments. That being said, you’ll want to avoid trying to push bad reviews down. While this might seem like a smart solution, it still leaves a customer unanswered. Instead, use the reviews your company receives as positive marketing. If a customer has a problem, respond from your company account in order to find out what’s going on. You might end up winning over the person who wrote this negative review. In addition, this also shows researchers that your company truly cares and responds to customers.
Companies Using Reviews as Positive Marketing
There is a wide range of companies using reviews as positive marketing. For instance, Rules of Renovation places the reviews they receive on their own dedicated page. In turn, every visitor is easily able to find out other’s reviews about this real estate program. Automobile manufacturer Nissan is another notable example of a company using reviews as positive marketing. This company regularly quotes user reviews, placing them on automobile sales pages.
To summarize, you’ll want to consider using reviews to boost the image of your company. Unfortunately, many companies rely on shady tactics in order to purchase positive reviews or hide negative ones. While this might seem like a smart fix, it often does much more harm than good. Instead, respond in a caring manner to both positive and negative reviews.
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