Online Reviews Can Make or Break a Small Business
Online reviews can make or break a business. When a small business gets a negative review, it can be hard to bounce back from it. That’s because we live in a society where people are focused on the internet and social media. They put a lot of stock into what others say about a product, service, or place of business. If they see too many negative reviews, they won’t support that establishment. That’s why places of business need to be mindful of all reviews left by customers.
Customer Reviews as a SEO Tactic
When customers head on over to Google to search for a business recommendation, you want yours to be one of the first links to pop up. Online reviews can help boost your rankings on local search engines. If people are talking about your business, it’s more likely to get noticed. Therefore, you want to make sure that it’s all positive content that is being posted.
Consumers and Make or Break Decisions
People are impulsive by nature. When they’re deciding on a product, one negative review can sway them almost immediately. Consumers tend to put a lot of stock into what other people say. Podium says that more google reviews increase trust and credibility, because “a vast majority of people (84% to be exact) trust online reviews as much as recommendations from family and friends.” If potential customers read Google reviews from past customers who received a bad product, had rude customer service, or anything else of the sort, then they will look elsewhere because they don’t want to chance a bad experience. The more bad reviews left, the harder it becomes for a business to dig themselves out of that hole.
Customers Connect With Their Peers
Many people feel connections with strangers when it comes to reading about their personal experiences. That’s because it has to do with the whole “put yourself in their shoes” philosophy. If a person is looking for something like a new barber, mechanic, store to frequent, etc., then they will look online for advice. They’ll typically gravitate towards reviews that read like stories of a person’s experience. If they read something negative, it will turn them off. That’s because they can almost envision that happening to them, and they’ll take steps to avoid becoming a customer of bad service.
Customer Reviews Matter Because Trust Matters
Potential customers are big on the whole concept of trust. If they’re looking to spend money, they want it to go towards a business they trust. If they’re looking for a service that directly impacts them, their family, or their livelihood then they want a business that they can trust. No one wants to be taken advantage of. Therefore, the interactions between a customer and a business are based on trust that one will provide money and the other will provide the service the customer was promised. If a negative review is posted that says otherwise, then that trust is broken and potential customers will look elsewhere for business.
People are Always Browsing
Society as a whole spends an awful lot of time simply browsing the internet, even if they’re not looking for things. It’s become a favorite pastime of many. People will often stumble upon reviews of places when they aren’t even looking. That’s because Google, Facebook, popular websites like Yelp, and more give people an outlet to express their feelings. Reviews are so prevalent that people can find things being said about your business constantly. Therefore, it’s important to monitor online reviews.
Conclusion: Online Reviews Are Here to Stay
Online reviews won’t be going anywhere, in fact, they’ll only continue to grow. That’s why it’s crucial that businesses keep an eye on what people are saying about them. Interact with these reviews, say thank you to the positive ones, and address the negative ones. That’s the only way to help your business continue to grow.