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Competitive pressures ensure that SEO marketers have plenty of work to do. Although many people thrive in the industry, success comes as a result of hard work and discipline. In other words, success in the SEO world is anything but automatic. Regardless of whether you’re starting out in marketing or have already established your career, you can probably relate to the following struggles.
Setting the Stage
No matter how many times you define SEO and explain its importance as part of your marketing strategy, it seems someone will always misunderstand. Especially in cases where managers and executives grew up using “old school” tactics, SEO can seem mysterious and even unnecessary. Explaining yourself again and again seems to be never-ending in this industry.
After successfully selling SEO to your company, you may have to deal with unrealistic expectations. After all, it sounds fantastic to get steady streams of qualified internet traffic. However, when the process takes too long, managers can become impatient and impulsively pull the plug before you can finish the job.
Even when establishing benchmarks for success at the onset of a campaign, some people still question whether their investment in SEO is paying off. SEO marketers must constantly set and measure benchmarks that accurately establish the value being derived from their work. It’s tedious, but helps keep your clients onboard.
Perhaps nothing is as frustrating as working hard on a project and getting fantastic results, only to be greeted with the “anybody can do that!” attitude. Marketers who are good at SEO earned their credentials through much training and real-life experience. Just because they sometimes make their job look easy, doesn’t mean anybody can do it.
Moving Goal Posts
Sometimes you do everything right, but don’t get the results you want. Sure extra training might help, but there’s also a good chance Google has shaken up their algorithm (again). In the SEO industry, the rules are constantly changing. Keeping up with those changes can, by itself, be a full-time job.
Many businesses have a negative view of Digital Marketing in general and SEO in particular. This often happens after they’ve had a bad experience with either an in-house team or third-party provider. Convincing managers and business owners who’ve “been burned before” to give SEO another try often is a daunting challenge.
If you’re a business owner or manager who has been discouraged by the struggles every SEO marketer faces, why not try something new? Finding the right professional SEO agency can transform your business and get your marketing efforts back on track.