For your content to work, you must attract website visitors and engage them. When you do this by publishing content, you need to make sure it has sufficient appeal. To get the best results from your blog, make sure that you include the following five blog post elements every time.
A Captivating Title
Most visitors will decide whether to read your blog post based on its title, so make it count. Some common ways to add value to your titles include:
-Including a number, such as “9 ways to… “.
-Using negative emotions. For example, “6 ways you’re destroying your business.”
-Asking questions like “Did you know…?”
When you encourage curiosity and promise value, you can hook your readers into wanting to know what you have to say. Of course, make sure the title is relevant to the topic at hand and actually would be of value to your readers. No one wants to be accused of making clickbait.
An Interesting Introduction
After grabbing your reader’s attention, don’t let them down. First, confirm to them that you’re going to deliver what your title promises. Also, use active language to engage them and make them want more. In short, your introduction should build a solid foundation for the rest of your article, and introduce your readers to both the subjects of the article, and why it should matter to them.
Help your readers quickly assimilate your content by helping them learn visually. By communicating your message using multiple formats, you can address the various learning preferences of your audience. So, be sure to add at least a smattering of photos, graphics or video to your blog posts to infuse them with credibility and make them come alive.
Text formatting can also boost the visual appeal of your blog posts. Rather than publishing walls of text, break your content into short, logical paragraphs and sections. Also, be sure to use headings and bulleted lists to highlight your points.
Whenever possible add links to your blog posts that can help your readers learn more about the topic at hand. Adding links can also help you boost your search engine optimization. Think of your links as your works cited page for a college essay. It will add authority to your work, and help your readers get more understanding about a topic they might want to know about
Keep your blog posts focused on topic. Also, make your point using as few words as possible. Article length, font size, and page format all affect readability of your work. Readers will abandon your pages if you ramble aimlessly and while jumping from one topic to another. In other words, pay attention to word count. It would be beneficial to use the preview function of your blog post, or use a free webpage to preview your piece before you post it. If you find yourself getting exhausted as you read your preview, odds are your post can use a revision.
When you make sure that every one of your blog posts contains the above five elements, you will improve reader engagement. Also, you’ll build a strong reputation that can lead to long-term success.