If you have been on Facebook for as long as I have, you have probably used the ads feature to send out information about what you do. Did you know that there are some really unusual ways to target your ads to get maximum results? I have 20 top tips just for my readers. I hope that you enjoy them!
- Except current customers, send ads to everyone who has visited your site –
Narrow your audience in Ad Manager or Power Editor in one of two ways:
- Target people never completed the checkout process who have visited your site.
- Upload your email list as a custom audience.
- Reach people comparable to people who have clicked on an ad – Upload a custom audience list and exclude all those who have purchased.
- Target people who own Homes, earn $100K or More, are college-educated and are in a certain zip code – Facebook Ad Manager or Power Editor will enable you to narrow your audience to many different types of people.
- Potential customers within 5-10 miles of your location on a mobile phone can be shown ads – Use a local awareness ad, where you can target people, whether they live in your area or are just traveling through, who are in your vicinity now.
- Potential customers who are in your demographic that are online at certain times – This is available either in the Ads Manager or Facebook Power Editor. You indicate how many hours of the day your ads run (time zone doesn’t matter) when you opt for a lifetime budget in the ad set area.
- A good demographic for display ads are people who didn’t see your ad that day – With the daily unique reach bidding method, you can limit how often a user will see your ad in a day. Make sure they see it at least once per day!
- Excludes current fans in your objective – Ad Manager and Power Editor can help you remove people that have liked or clicked on your Fan Page.
- Add your email list to demographics lists – You can upload your email list and Facebook will match them up with FB accounts. Some of your emails are not associated with an account so they will not be included.
- Sponsored Stories – Targeted, in-context ads to re-engage people who have an existing relationship with your business are called sponsored messages. This can be anything from a like to a comment and anything in-between.
- Life Events – Narrow by different life events such as people celebrating an anniversary, birthday in X month new job, and new relationships, friends of people with an upcoming birthday, people who are away from their home town, people who are away from their family, and newlyweds.,
- Purchase Behavior – Such as mainstream buyers, premium buyers, luxury brand buyers, value buyers, restaurant goers, trendy fashion buyers, pet owners, dog food buyers, cat food buyers, coffee buyers, wine buyers, and beer buyers.
- Income Targeting – Choose which income level you wish to market to. Narrow your search by that demographic.
- Inclusion Targeting – Target people who have already interacted with your page.
- Lookalike Audiences – Saved audiences that have produced reach and activity. You can save them in the ad manager.
- Target Journalists and Bloggers – These are people who are always looking for some good information and what you have may be just what they need.
- Target Your Top Customers – Target your best customer or customers with the largest spending numbers.
- Target Existing Customers to Get Them To Be Facebook Fans – Target your existing customers to like your Fan Page.
- Exclude Your Current Customer and/or Subscribers – Remove this demographic from your ad in Ads Manager. That way they are not getting too many ads from you.
- Target Audiences with The Same First Name – This is a very unique way to target an audience. Choose names that are most popular for the target.
- Target Your LinkedIn Connections – You can utilize your LinkedIn contacts by targeting them for an ad that would be beneficial to them. Be wise in choosing the ad topic.
These are only a few of the many ways that you can successfully target audiences. Narrowing your demographics as suggested above will give you new audiences to whom you can market.