Every business owner, big and small, knows and rues the short attention span of the average consumer. Once upon a time, perhaps, the acknowledgement of your company’s products and a perusal through your offerings was enough to net you at least a single sale, if not a loyal returning customer.
Today, in the world of cutthroat online competition and ad-inundation, business owners have learned that those who like their product, even those who need their product, aren’t guaranteed buyers. Instead, Billy Buyer stumbles upon your business as he’s scouring dozens of options, and if he doesn’t place an order immediately, he might forget he was ever there.
That’s where Facebook remarketing comes in, though it’s far from the method’s only use. Remarketing is one of the finest utilizations of the social media platform’s advertisement service – it’s accurate, responsive, and in-depth.
Why Remarket with Facebook?
First, let’s look at what factors make Facebook ads so ideal for businesses hoping to snatch back wayward customers, those who visited their site, maybe even placed products in the cart, but then never completed the sale.
Using the extensive statistics gleaned from more than 2 billion users, Facebook offers savvy business owners the ability to split their indecisive consumer base into separate demographics, and create separate ads directly targeting each group. Once you have identified your former visitors, you don’t need to waste valuable ad space explaining what you do and why you’re perfect for them. Instead, your ads can get right to the point, indicating individual products or services you already know they’re looking for.
And the fine-tuning Facebook provides isn’t just suitable for the ones that got away. Now that you know who needs you, you can craft more general ads that fit your target customers, garnering attention from people who bought from you once and didn’t return, and those who have yet to discover you but, based on statistics, clearly need you. Facebook’s information-gathering makes it easy for them to target everyone who meets your specified criteria, even complete “strangers”.
The Benefits of Facebook Remarketing
When you set out to create ads for your company, your primary focus is always conversion, at the lowest possible cost to you. Facebook offers conversion-boosting results that don’t leave you with sky-high bills. Simply put, Facebook has a lower cost-per-click than other popular advertising search engines and websites. Add that to the enhanced customization and message options, and Facebook comes out ahead.
Facebook remarketing also works well because customer don’t need to search related terms in order to find you. Instead, once targeted, they will see your ads on their news feeds, reminding them about your company, and prompting them to return.
A Facebook remarketing ad brings your business back to the forefront of your audience’s minds, while also serving as a general advertisement to anyone who sees it. Brand new eyes catch sight of your ad and note you as engaged and engaging, strengthening your brand’s loyal following.
If you haven’t tried your hand at Facebook remarketing yet, you’ve been missing out. It’s simple, straight-forward, and worth the effort to see your conversions soar.