Traffic is one of the two main ingredients for a successful online business (the other being conversions). Without targeted, engaged traffic, you won’t collect sales and leads. Fortunately, traffic is everywhere. Search engines are selling it & giving it away. Social media platforms are selling traffic, and so are native ad networks. There’s an abundance of traffic, so it comes down to finding the right traffic and converting it at a high enough rate to turn a profit.
Paid traffic (PPC, Native Ads, Social Media Ads, etc.) is the most predictable, constant and steady type of traffic. It can be turned on and off at will and easily scaled up and down as necessary. It is also the fastest way to drive targeted traffic to any offer, though choosing the right traffic sources, keywords & demographics are crucial.
Organic traffic is traffic your website earns over time as you create and publish relevant & engaging content. This traffic comes from search engines such as Google, Bing, Yahoo, etc. The more high-quality content you put out, the higher your site *may* be able to rank. Keeping mind: gaining steady organic traffic can take much longer than paid traffic.
While viral traffic could fall under the “Organic Traffic” umbrella, viral traffic is a bit different in that it comes rapidly and isn’t sustained. There are a lot of ways to get viral traffic–an amusing video can go viral, for example. But valuable, targeted viral traffic is more difficult to capture and convert.
services we offer:
We offer a variety of market research services, including keyword research, demographic research, and competitor research. With this information we can figure out which traffic generation strategies might work best for you & your business.
We can set up paid traffic campaigns to your landing pages on the major search engines based on keywords discovered during the research phase in order to more precisely target potential buyers out of the gate at the lowest prices.
We can create a content marketing plan focused around core targeted keywords that are most likely to rank & bring traffic in from Google. We can also do press releases and influencer outreach to spread your content as far as possible.
We can work with you to create targeted viral giveaways and viral content that is sure to generate a buzz among your target consumers and ideal customers, which can help build brand awareness & build your buyer list faster than ever.