If you are a business with any sort of online presence, then you definitely do not want to ignore the power of social media. Twitter is a wonderful social media tool to use that has the power to communicate your company’s brand using quick and focused messaging.
According to statistics, 74 percent of Inc. 500 companies had active Twitter accounts in 2013— and this trend of mobile marketing is only set to grow. If you’re like these companies, you won’t want to miss out on the power of Twitter. Here are some top reasons why you should strongly consider making Twitter part of your social media advertising plan.
Establish Your Brand Appearance
Image Credit: TOMS | Twitter
Your brand appearance is very important. By using Twitter, you can define the image your company puts out to the masses. When your logo and brand appears stable across Twitter and other social media platforms, you will find more success with your business. Establishing a brand is an important aspect of any business startup, and defining your brand through social media is a big step in the right direction.
Refine Your Brand
Image credit: Etsy | Twitter
You can home in on your target audience through your Twitter account. By researching and using the right keyword, you can reach out to people who are searching for products using those same keywords— bringing people in to your products and services.
You can also zero in on your specific customer base by cultivating a brand voice that appeals to your target audience. Differentiating yourself in this way will help you to cultivate your company persona and better refine your brand.
Get the Word Out About Your Business
Image Credit: Kyäni U.S. | Twitter
If you have a promotion, special deal, or specific campaign and want to get the word out quickly, then you should definitely consider relying on hashtags to help pass the word along. Use hashtags to continue a conversation, cross-promote across social networks, or even follow live events. Because of the social reach of your influencers, who reuse these hashtags, you are more likely to the get the word out faster. Imagine the impact this type of word-of-mouth advertising could have when promoting your business.
Get More Website Conversions
Twitter has recently made it easier for advertisers to optimize marketing campaigns. Now, it provides enhanced tools for tracking conversions. When you use Twitter, you have the opportunity to receive more viewers on your own blog or website and convert those visitors to paid customers. Because Twitter is free to use, is worth learning how to use Twitter’s unique tools for businesses.
When you use Twitter as part of our social media advertising plan, you are able to establish and refine your brand, spread the word about your business, increase your following, and get more website conversions. For these reasons and many more, you should definitely consider using Twitter to leverage your business.
Check out previous articles to learn more about increasing web traffic and conversions.