Blogs are a dime a dozen, but that doesn’t mean they can’t be a great way to drive targeted traffic, build awareness, and encourage engagement. The days where posting a ton of material and bringing people in are long gone. People aren’t looking for bare content anymore, so it’s important to utilize tried and true blog post formats. Instead, as soon as people click on your site, they’re looking for entertainment as well as information. If you want to run a successful blog, you need to vary your styles and writings. Here are 8 blog post styles. Each has their strengths and weaknesses, but the great blogs understand the best times to use all of them.
1) Blog Post Format Idea #1: The Basic “What’s this all about?” Post
No matter what your blog topic is, there are always going to be two types of people coming to it. The first type are the complete newbies. These people are curious, but aren’t quite sure what’s going on. The other people who come to your site are the people who know what they’re looking for. No matter who they are, “What’s this all about?” blog posts draw them in and show something new or exciting.
The important thing to remember with this type of blog post format is that you know more about the topic than your reader does. Assume nothing, especially that the reader knows what you’re talking about. It is better to start at the beginning than to talk over the readers’ heads.
2) How-To Blogs: Opening doors to new possibilities
The twenty-first century consumer is saturated with offers of stuff. Even as materialistic as we are, we can only hold so many things in our hands. One of the best ways to attract and retain clients is to offer an experience. How-To videos demonstrate exactly how something should work. These types of blogs show step by step how to accomplish a task.
There are several industries or fields that this will work for, including DIY blogs, Pet care blogs, or even social gatherings.
3) The Listicle: 5 Ways to Bring Traffic to Your Blog
List articles, or “listicles” have been around for forever & continue to be a very popular blog post format to utilize. These types of articles drive traffic to your site for two very interesting reasons. The first is that they are short. Short bits of information carry well in the mind of the consumer. Short paragraphs also create easy to read content. The second reason that listicles are good for your blog is that they are impressible shareable. People like articles that are quick to read, entertaining, and make them feel good. If your listicle does these three things, people will flock to your blog.
4) The Infographic: A Picture is Worth a Thousand Words
Infographics combine everything that draws people in: Bright colors, real information, and easily-digestible segments. Infographics require a solid eye for design. If you don’t have a good design, your infographic can seem cluttered and hard to read. A good color scheme is good too. If you’re not writing a artsy blog, your infographics could seem childish with the wrong colors. If you’re writing a artsy blog, having dark color schemes will through off your vibe.
Just because it’s a picture doesn’t mean it has to be goofy or limited. A well constructed infographic can carry just as much information as a standard form article. Infographics create a warm and welcoming environment. Infographics are less intimidating than solid blocks of text. They can also be used as decorations on blogs or even printed out for education.
5) The Fun Post
All work and no play makes Jack a dull blogger. Once you’ve set your style up, don’t be afraid to take off your shoes every so often. Write about something that makes you smile. People like to see that writers are people too. Letting yourself go for a blog post or two creates a friendly environment. If your blog is warm and inviting, inspirational and informative, then it’s only a matter of time before your blog is a hit.