Having cornerstone content on your blog is just as fundamental as having an About Me or a Contact page, and is essential when it comes to driving targeted traffic to your site. Your cornerstone articles set the tone for your entire blog, and will attract your target audience like a magnet. Not only are cornerstone articles important for your blog’s voice, but it’s becoming more prevalent with Google’s algorithms. They’re moving closer to preferring content that’s real and well written naturally, rather than keyword packed posts that are rigid and generic.
Let’s take a look at exactly what cornerstone content is, why it’s so vital to your blog, and how new and existing websites can get on board with this concept.
What is Cornerstone Content?
If you look at some of the top blogs in your niche, chances are you’ll find that they have a select few articles that receive more views than the rest. That is because the blog owners developed three to five articles that truly capture their blog’s voice and aspiration. These are the articles that resonate with your target audience and show people why they need your blog. Just as the term “cornerstone content” implies, they are a foundation for who your blog is written for.
Cornerstone articles are typically longer, and they’re written more like guides than regular articles. The purpose of this type of information is to delve into the depths of your niche, and can give birth to many subtopics. Your strategy to developing this content should be well thought out and detail oriented.
Creating Cornerstone Articles
Think of three to five keywords that define your site. Each cornerstone article should be developed to target one of these keywords. After that point, you should not target that keyword in most of your other content. The majority of your website’s content should be inspired from each of these cornerstone articles. This ensures that your content stays relevant and on topic.
Make sure you also link back to these cornerstone articles throughout your other posts. This tells Google that these articles are important, and boosts your site’s SEO rankings.
Examples of Cornerstone Content
Let’s take a look at how a bass fishing website that’s teaching beginner bass fisherman uses cornerstone information effectively. Their keywords could look like this:
- “What supplies do I need?”
- “what techniques should I use for bass?”
- “how do I know where to fish?”
Their cornerstone articles could include the following:
- Bass Fishing Supplies – Top 10 Recommendations
- The Best Bass Fishing Techniques
- How to use Bass Behavior to Plan Fishing Spots
As you can see, each of these articles will address some of the biggest questions that new bass fisherman would have. These articles can also spark some sub-topics, such as:
- Bass Fishing: Crawler Harness or Spinner Blades?
- Bass Fishing: Deep Lake or Trolling?
- Bass Fishing: Learn how Weather Controls Bass Behavior
All of these sub-topics are related to each of the cornerstone articles. This weaves a strong fabric within the blog, and builds an internal link structure that creates impeccable SEO ranking.