Every marketer dreams of their product or service going viral – the sheer amount of brand exposure that this generates means fresh customers will be coming in for months, and when it’s compared to the amount of effort they had to put in, then it feels like the holy grail of all marketing strategies. Let’s take a quick look at a solid strategy to promote viral giveaways.
Like the holy grail, however, a product or service that goes viral organically can be seriously hard to come by. One effective way to generate viral traffic is by hosting a viral giveaway – you offer a prize when people sign up to your email list, with bonus chances to win for every new person that signs up from the custom link that you send to them. There are several viral giveaway platforms available, so once you’ve chosen the platform you want to launch your giveaway, it’s all about getting the initial spark & setting things into motion. From there, the giveaway can grow with very little intervention. Five people sign up and share the giveaway for more chances to win, ten more people sign up and share, then twenty, and soon you have hundreds (or thousands) of entries. Fortunately there are quite a few effective ways to promote viral giveaways so they catch fire & drive leads and sales.
You’re looking to find the people who represents nodes, or hubs, in their social network; the people who aren’t afraid to share and who have a lot of active followers and friends who aren’t afraid to click. Finding these people can be tricky, so here are some ways to promote your viral giveaways to track them down.
How You Can Promote Viral Giveaways
Social Media – if you haven’t promoted your viral giveaway on social media, then you need a new head of marketing strategy. The sheer number of hours spent by the average person on sites and apps such as Facebook, Instagram and Twitter means that they’ll likely stumble over your page at some point. If your initial prize to them is eye-catching, they’ll sign up straight away.
Your Current Mailing List – if you already have a list of interested people who you are trying to convert into customers, or a list of existing buyers / clients, you’re sitting on a gold mine that’s waiting to be tapped. Sending out the prize to them simply for being on your email list will build their brand loyalty, and you can increase the nature of your viral giveaway by incentivizing them to share (i.e. for each person who signs up on your link, we’ll give you a discount on your next purchase)
Partnering Up – creating an email advert that can be sent out on other people’s email lists will be a great way of generating clicks. You can purchase and run a solo email ad, or reach out to other individuals or companies in your market who have related products or who form part of your supply chain. You can work collaboratively here by offering rewards related to both parties so it doesn’t seem like you’ve simply hacked into their email list.
Contest Promotion Websites – These directories can be a great way to promote viral giveaways. However, it’s important to keep in mind that the internet is full of websites offering things for free – what the average client forgets when faced with the opportunity to “win” all these free items that there is usually a catch in their somewhere. When they do realize this, many of them feel resentment about being “duped”, so it’s essential that you’re up front with what you’re doing. You should also make the giveaway absolutely clear, so that they know what to expect and when, and that you’re looking for them to share the giveaway with their friends.
Classified Ads – people are always surprised at how much traffic sites like Craigslist still receive, so it makes it a fantastic place to promote your viral giveaway. Most people who visit classified ad sites are on the lookout for things that are free or cheap, so make sure your post’s headline brings those kind of people in. Keep the post simple and to the point, as your potential client will walk away if they can’t work immediately what they’ll get from you.
Above all, your viral giveaway will only go viral if it’s something unique and interesting. It doesn’t necessarily have to be something related to your product or service, and a useful or intriguing bit of merchandise with your brand and website plastered all over it can work equally as well as discounted rates or a trial period. In any situation, you should be willing to talk to people who sign up to find out why they signed up through your viral giveaway so you get a better idea of which strategies were the most successful. With this information, you’ll be able to create and promote viral giveaways more effectively in the future. If you’re looking for a cost-effective way to drive targeted traffic, definitely consider launching a viral giveaway.