There are a few important things to keep in mind if you’re doing search engine optimization on your own. If you neglect the on-site side of SEO, you might as well be throwing your time and effort into a black hole since it will never rank well. Think of on-site SEO optimization as the nucleus of your organic traffic efforts. It’s necessary and each of the essential on-page SEO elements needs to be perfectly crafted & honed specifically for the audience you’re looking to target and attract. Fortunately, these are all easy items to focus on and improve, and they can vastly improve your site’s rankings in the search engines.
Essential On-Page SEO Elements to Pay Attention to
The first of the essential on-page SEO elements is possibly the most important, since it’s all about the domain you select for your website. The domain, or basically the address that people will enter into their web browser needs to be related to the main topic your site is about. If you have a site about mowing lawns, then you’ll want the domain that you purchase to be closely related to yard care or the brand of the business that does yard care.
The second of the crucial on-page factors is ensuring your site’s ‘meta keywords’ match what you want for the keywords you’d be targeting. Each page can have different keywords they would target, but those would be what people would put into Google or Bing to find your website or the article you’ve prepared. Keywords are quite literally the bread and butter of search engines and optimizing your site for their indexing. Keywords can also be phrases, but they are always separated by commas.
The third of the essential on-page SEO elements is to pay attention tp the alternative titles of images you put into the articles of your site and the site itself. These can be used to almost ‘spam’ keywords and heighten the keyword density you have to rank better with search engines. This is actually a method promoted by a number of SEO optimization plug-ins for sites and also professionals in the field all throughout the world.
The next item you have to keep in mind is making sure that whatever you put on your site must serve a purpose that is related to the site’s main category. If you’re website is about yard care like mentioned above, then you want the articles you write and the content you post to the website to be closely-related to yard care and plants in general. There’s very little margin for error in this case, because spreading your genre too broadly will result in poor search engine rankings and being too specific about your genre will limit the amount of content you can produce.
Another item to consider is making sure that the links you have on your site are relevant as well and are from credible websites that have a good track history with all the major search engines. If they don’t, then it will drag your own rankings down as well.
Just as a recap, the things you need to focus on is making sure your domain is related and relevant to the site topic you’ve selected. Making sure the meta keywords are carefully selected and that they are related to your site’s topic is in my opinion, the second most important thing. Putting alternative tags on the items that you can in your site is also another huge benefit. Then making sure that your site stays as relevant to it’s original genre as possible is another great item to be wary of and finally making sure that all the links you have included in your site are from credible and relevant sites.