Native ads are a great way to drive more traffic to your content, build brand awareness, and generate more leads and sales. You see them everywhere, whether you’re aware of them or not.
What is Native Advertising?
Have you ever read an article in a magazine that was pretty interesting. You finished it and then you noticed on the corner that it was sponsored content or an advertisement up at top. You my friend have just read a native ad.
What is sponsored content? Sponsored content is content that the publisher create and then a brand pays for. When there is no clear call to action this is a way to act as act as building brand awareness
Native ads are able to “blend” into their Native platform, such that at first glance it’s hard to tell that they are even ads at all. You think it is just another article or post from the website or magazine that you are reading.
You most likely clicked on an interesting article and at the. Bottom see some other “blog posts” leading to outside sites.
Many bloggers use popular native advertising platforms such as Taboola, RevContent, Yahoo! Gemini, Outbrain, and AdBlade to have their content show as “recommended” on some of the most heavily-trafficked sites in the world.
Boosting Content Marketing with Native Advertising
You can use your content as native advertising. Some ways you can do this is by repurposing content that you already have and adjusting it for the platform that you are advertising in. Having content that can teach people or add value to people is one of the best ways to use native advertising. Goals of advertising can be to get the email. It can lead straight to the sales page. Or you can offer a lead magnet for sign-up.
How can you make use of native advertisement for your business? Here are some ways other businesses have done it:
1) Build Brand Awareness
2) Drive Traffic to Lead Magnets
3) Drive Traffic to Sales Pages
Gary Vanderchuk wrote about this concept called in his book Jab, Jab, Right Hook. Where he equates the way you win a boxing fight in the ring to the way you can win a customer over. The idea is to deliver constant value to your audience before making the ask. Native Advertisement can be used in the same way. By having an article that will actually deliver value to your audience you can begin to build your reputation as a thought leader.
You article can then be lead into a funnel or online sales sequence but the point is to deliver value first before enough make the ask. Deliver several articles of information that lets your reader solve or fix one of the first steps of their problem (jabbing) before making the big ask (your right hook)
Examples of Native Ads
Native ads incorporate the color scheme of their content, for example if you are on Facebook and you have a native ad on Facebook something that you could do is actually incorporate the same color hex that Facebook has. That really recognizable Facebook blue on the page that your ad is on. You could even add a like button. That way it creates a sort of congruence and continuity to your advertisement. Could even be a Facebook special promotion.
Think of native ads as a chameleon. They are able to blend into their environment and they don’t really stand out as being different or being out a place.
That is why sometimes you may have seen native advertising before and not realized that they were ads without closer inspection.
We can see it all the time in movies. Advertisers recognize that if they include their products with a famous actor actress or singer in a subtle way they could make people want their products. This is what the cigarette in the street did with movies. Way back when smoking was really cool you would see a lot of cool type of movie characters smoking a cigarette. The subliminal message was that smoking was cool.
Nowadays we can see this in music videos where a lot of singers have on beats headphones or maybe they’re using the phone of a big cell phone company.
Now that you know how advertisers may be advertising natively to you and what take a few of these ideas and use it for your business. What are some ways you can make your ads more native to the platforms you use now?