Viewers are 97% more likely to buy when they enjoy a brand’s videos. Because of this, videos have become a staple in effective digital marketing. In order to get the full advantages, follow these tips to create effective marketing videos your audience will love.
Utilize a Home or Office Recording Studio
If you haven’t set up a dedicated space to record your videos, sooner or later you’re going to run into issues with quality & consistency. The best way to combat these issues is by properly building a studio in your home or at your office. They’re cheaper to set up than you might think, and the end results are well worth the small effort and monetary investment required to set everything up. Click here to learn more about some key benefits of setting up a home studio.
Or, even better, check out this great 4-hour course that covers every aspect of creating a high-quality home studio on a budget:
Effective Marketing Videos Grab Attention Quickly
Over 19% of viewers leave videos after 10 seconds. Your introduction only has these 10 seconds to gain their attention. Otherwise, they’ll leave your brand’s message and move on to somewhere else. Try leading them with a surprise related to the video. You could also create anticipation with a question. Alternatively, you could give them a brief description of their problem to show you understand their needs.
Be Bold & Sincere
Stale corporate videos have gone the way of the dinosaurs. Today’s brands have a lively personality. Viewers want someone they can identify, trust, and get to know. This personality needs to have a passion for the brand and the viewers, so keep this in mind when you’re brainstorming ideas for effective marketing videos to produce and publish. The image has to fit your brand and match customers’ attitudes and thoughts.
Create Entertaining Content
Your viewer wants to enjoy your videos. That lively personality has to entertain them to keep them watching. Viewers enjoy and engage with funny, educational, and emotional videos. Make them laugh with something relevant to their likes and needs. Your video could explain how to solve a problem where your product will come in handy. This is useful because searches for “how-to videos” are growing by 70% yearly. Lastly, you can go the emotional route by lifting their spirits or making them feel something deeply.
Short & Sweet
Viewers prefer shorter videos regardless of where they’re watching them. Studies have shown that in most cases, viewers tend to drop off after the 5-minute mark. Unless your content needs to be longer, it’s best to keep it under 5 minutes if you want to create truly effective marketing videos.
Look Good Without Sound
Facebook used to mute audio in all videos by default. Unless viewers actively chose to hear your expert narration and handpicked soundtrack, they’d miss it entirely. Now, Facebook is playing sound on mobile devices. However, videos that appeal without sound are more popular. This is especially important because 64% of customers said Facebook videos influence them to buy products. Your video’s visuals need to stand out on their own. They have to be interesting enough to make casual scrolling viewers stop and pay attention. You can use strong visuals or text to draw attention to your content.
Video is Part of Your Marketing Strategy
Videos are just one part of your brand’s marketing strategy. Include your videos on your website. Share them on your social media accounts. Videos can enhance your brand association by 139%. So, your videos need to work with the rest of your marketing funnel to create a compelling experience for your viewers.
Take Action Now
Focus your efforts on creating marketing videos that viewers enjoy watching. Your videos open a dialogue with your audience. This creates a conversation that leads to conversion. Your audience wants to connect with your brand on a deeper level. Marketing videos take the pain out of that process.
Before you go and make that memorable and entertaining video, you have to do this one thing. Subscribe to this blog for more online marketing tips for your business.